How to Start an Online Bakery Business
How to Start an Online Bakery Business
If you’re looking to start a bakery business online, then it’s a good time to do so, or if you’re already in this bakery business, then it’s time to shift it to an online platform.
During the COVID-19 pandemic, most people have been laid off from their jobs, and at this uncertain or unpredictable time it could be a great option to go for, besides generating an income, it would help your business sustain itself in the long run,
Let’s explore the steps which you need to be aware of, before starting an online bakery business:
#1. Create a Bakery Business Plan
Before jumping the gun, you need to discover or boil it down to your niche. Start asking some relevant questions to yourself regarding the niche you want to focus on.
What’s your favourite restaurant or cafe and why does it stand out? What are your potential customers? What type of food do you prefer to sell?
Study the target market, emphasize the demands in the market, look out for some viable opportunities and trends, these would help you target your niche.
If your bakery shop is already in existence, then you can shift it to the online platform.
You can create a beautiful website, start uploading your menus, then transition the food into deliverable and packaged goods, you can collect the orders online via the website and the payments or can go with the landing page in paper form.
You need to design your own space according to your storage requirements or can go with kitchen space.
#2. Outline the Logistics
It’s important to consider some key facts about your bakery products and their deliveries.
Generally, baking products are perishable and have a limited shelf life, hence you need to plan out the logistics, how you’re going to deliver the products to your customers.
If you don’t have a good kitchen space, then how are you going to manage the orders while maintaining the freshness of the food?
Since bakery food items are perishable, you need to consider the storage of your finished products, the right equipment required for baking, and ingredients: whether you’re going to buy in bulk considering the demand.
Sometimes, it’s difficult to find low supply ingredients in markets, then how are you going to manage and what bakery supplies would get affected. Think about the schedule.
It’s worth investing in commercial equipment if you’re planning a business for the long run.
#3. Analyse your Budget and Capital
Before starting with the business, look after the budget. If you’ve sufficient capital to incur on commercial equipment, logistics, rental costs, licenses, and other kinds of expenses, then don’t give it a second thought.
If you don’t have enough money to spend on these expenses, try pitching the investors. Try presenting your ideas about the business in a more lucrative and promising way. You can easily purchase them. These days, the government has come up with various schemes and policies for SMEs. You can avail of loans from the banks.
#4. Create Your Own Website
After all the planning, it’s time to enforce them by creating an online platform and reaching out to the target audiences. You can create your own website with a custom domain or by using any web application.
Create a descriptive website, upload the menus and details for placing an order and the mode of payment. Make sure to provide effortless and hassle-free services to the customers, where they could easily slide into the delivery and payment options.
To make it more convenient you could go with a landing form. You can enrich the experience of the website by using some modern tools such as Paperform, Jotform, Wix and WordPress or can go with the site builders.
To engage the customers and win their trust, you can enhance your feed with great content and start publishing some attractive blogs.
#4. Register Your Business
You need permission or a license before getting started with the bakery business. There are quite a few licenses provided by the government in food businesses.
It’s mandatory to get the business registered with FSSAI for the purpose of producing and delivering the bakery items to your customers.
Communicate with the local authorities about the licenses and their procedure before commencing with the business.
#5. Create Your Brand
Let’s assume, you’re good to go with the online website and other products.
How you are going to build trust and customer loyalty? What’s the uniqueness about your business, which makes it stand out? How the core values of the business will enhance your customer’s life?
To boil it down, what’s the value proposition, and how is it going to fulfil customer satisfaction?
Impart this proposition to your potential customers. This will make your brand stand tall and will add value to the products.
#6. Strategize the Marketing Plan
An effective marketing plan can hit a milestone, in a short span of time. You can create pages on different social media sites, and promote them extensively.
It would reach out to more people and would help you get leads.
To attract more customers, you can come up with different offers and discounts, and can even organize various campaigns at prominent locations.
With a solid business plan, efficient marketing strategies, and some great leads, your business could reach a great height in no time. It’s important that you consider these steps and strategies smartly before opening or expanding your online bakery business.
Are you planning to start with an online bakery business? If yes, which strategies are you planning to implement and why? Tell us in the comments section below!
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